It’s time to play the legal battle game, and Samsung has their cards aligned just the way they want them, sort of…
In a not-so-surprising move, Samsung files a lawsuit against Apple, alleging that Apple is now infringing upon Samsung’s intellectual property!
While the lawsuit filed by Samsung is not in direct response to the Apple lawsuit against Samsung, alleging design patent infringements, you can tell it’s an indirect shot back at Apple as a result.
Samsung filed their lawsuit’s against Apple in South Korea, Japan, and Germany, indicating Apple is infringing upon five of Samsung patents related to the way mobile devices interact with cell towers.
According to Samsung, Apple infringed upon their patents related to reducing power consumption during data transmission, reducing transmission errors between mobile devices and cell towers, and tethering mobile device’s to share data connections.
“Samsung is responding actively to the legal action taken against us in order to protect our intellectual property and to ensure our continued innovation and growth in the mobile communications business,” said the official statement released by Samsung.
Samsung apparently believes their recent success has a lot to do with the lawsuits being filed against them.
“When a nail sticks out, people try to pound it down” said Samsung chairman Lee Kun-Hee.
“Not only Apple, but unrelated companies that do not produce electronics products are increasingly trying to keep Samsung in check.”
After all, their Galaxy line of smartphones just boosted Samsung to 10% of the total smartphone market, where-as they only held 4% prior to the Galaxy’s introduction.
With recent Samsung announcements for an entire line-up of new tablets in the Galaxy Tab family, there’s a lot of animosity in the air.
While admitting nothing in terms of “copying” iPad and iPhone design ideology, Samsung is pressing forward and taking their own route at making some coin on patent infringements.
While all of this is going on, Apple and Samsung remain untarnished in their business relationship.
“We are Samsung’s largest customer (for liquid crystal display panels and semiconductors) and Samsung is a very valued component supplier to us,” Apple chief operating officer Tim Cook said during Apple’s Fy Q2 conference.
At the moment, Apple and Samsung executives collectively admit recent events may affect their ongoing business relationship in the future. However, everything remains business as usual, at least for the time being.
It is widely accepted that Apple will be looking to diversify their component’s suppliers moving forward, though no moves are expected until 2012.
More as it develops.